Tata Indica, Indigo will continue in the ‘taxi’ market post launch of the ‘Kite’ twins – Report

Anjan

Anjan Ravi,

I’m a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

The Kite hatchback is expected to launch in the coming months. 

Tata Motors has no plans to retire the Indica and Indigo products from the Indian market anytime soon. While these cars will be replaced with the forthcoming hatchback and compact sedan (codenamed Kite) in the personal vehicle segment, Tata will continue selling the Indica and Indigo to fleet/taxi buyers.

2013 Tata Indigo eCS wheels turned
Tata introduced a facelift for the eCS, and minor updates for the Indica in June 2013.

Speaking to the Economic Times, Tata Motors’ Senior Vice President (Programme, Planning & Project Management, Passenger Vehicles), Mr. Girish Wagh, said that the Indica and Indigo will continue to be present in the commercial segment as they’ve established a brand name for their reliability and low-cost of maintenance.

Elaborating further, Mr. Wagh said that future products will first target the personal buyer, but later on in its lifecycle, it could be made available in the fleet/taxi segment. This could especially happen when the product’s replacement is ready for the passenger segment.

Tata Kite spotted testing on Hosur road by Dr. Prashanth Prabhu
Reported to be called the Tata Glade, the forthcoming hatch and compact sedan are based on the Indica’s platform.

Also read: Tata GenX Nano with AMT to launch on May 19

For example, Tata’s ‘new’ products, the Bolt and Zest, target only the personal buyer, unlike their predecessors, the Vista and Manza, which appealed to both demographics. Similarly, the forthcoming ‘Kite’ hatch and compact sedan will be positioned under the Bolt and Zest in the personal car market, and will replace the Indica and Indigo eCS in this segment.

Tata Kite – Spyshot Gallery

[Source – EconomicTimes]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Tata Kite News & Updates

Datsun Go Global NCAP crash test

Automobile Association South Africa rates safety of Tata Indica, Datsun Go ‘poor’

Tata Zica badge

Tata ‘Kite’ to be called Tata Zica – IAB Report [Video]

Tata Kite teased

Tata Kite to be launched in the first week of January, reveal in December – Report

Tata Kite rear three quarter undergoing final stages of testing

Tata Kite undergoing final stages of testing – Spied

Lionel Messi in the Tata Kite

New video shows Lionel Messi in the Tata Kite’s driver’s seat – IAB Report

Tata Kite teaser sketch

Tata Kite hatchback’s teaser sketch revealed – IAB Report