Report – Tata Motors to enter Thai truck market this year


Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.

After announcing that it has made progress in its reentry into the Russian market, Tata Motors is now set to enter the medium and heavy commercial vehicle segment of Thailand for the first time.

Tata Motors will import trucks from wholly-owned Tata Daewoo in South Korea in June, and models under the Tata brand from India in December. A report on the Bangkok Post says that the Indian commercial vehicle manufacturer has plans to sell 500 trucks in the 2014-2015 fiscal in the country.

Tata Prima 4032.S LNG at Auto Expo 2014
Tata Prima 4032.S LNG from the Auto Expo 2014 used only for illustrative purpose.

Tata already sells the Xenon pick-up in the 2nd largest pick-up truck market after the USA, and the company had sold around 3,500 vehicles in 2013. This has been a sharp fall of 23.9 percent over sales in 2012 and this, the report says, is due to weakened demand and the fact that the country’s first-time car buyers’ program expired in December 2012.

Tata Xenon Australia front three quarters
Tata Motors sold 3,500 units of the Xenon in Thailand last year.

Tata Thailand currently runs the Samut Prakan assembly plant for pickup trucks, a joint venture with Thonburi Automotive Assembly Plant Co, with an investment of 2 billion baht (Rs 370 crore). The plant makes 7,500 Xenon trucks each year, as against its planned capacity of 15,000 per annum.

Tata Super Ace at IIMS 2013
Tata has been making the Super Ace in Thailand since 2010.

The report adds that Thailand’s boisterous pickup truck market is expected to drop to around 520,000 units this year.

[Source – The Bangkok Post]

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