Report – Tata Motors to reenter Russia with medium commercial vehicles

Posted on: Feb 19, 2014 - 1:36pm IST

Tata Motors is set to reenter the Russian market with its medium Commercial Vehicles, likely the Prima range, after an attempt in 2008-09 was foiled by the economic downturn.

A report on The Business Line quotes Ravi Pisharody, executive director and head-commercial vehicles business unit who says that distributors have been signed on in Russia and that vehicles have been shipped out.

Tata Prima 4032.S LNG front
Tata is likely to reenter the Russian market with its Prima range. Pictured here is the Prima 4032.S LNG.

Apart from taking products from its portfolio in India, Tata Motors will also harness products from the Tata Daewoo line. Tata will take its medium-range of trucks whilst Daewoo will offer the Novus trucks, before the full range of trucks are sold over time says the report.

Daewoo Novus side press shot
Tata will also offer the Novus range of trucks in Russia.

Tata’s expansion also takes it to the African continent, with the setting up of assembly facilities in Nigeria and Kenya. These units, says the report, are expected to be ready by the second half of 2014-15. Tata Motors already has a subsidiary in South Africa.

Recent global activity for Tata’s commercial vehicle division also includes the setting up of a subsidiary in Indonesia to sell both passenger vehicles and commercial vehicles and the start of sales of the Xenon pickup in Australia.

[Source – The Business Line]

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2 thoughts on “Report – Tata Motors to reenter Russia with medium commercial vehicles

  1. sk says:

    TATAs review in AUSTRALIA ( same with MAHINDRA) is really really BAD …I dont know what these guys are doing

  2. Bhargava says:

    Among the emerging market hotspots, the BRIC countries (Brazil, Russia, India, and China) remain the most dominant for investors and logistics providers. The Russian economy ranks as the eighth largest by nominal GDP and sixth largest by purchasing power parity.

    Tata Prima and Novus range of commercial vehicles are the perfect products to foray into the Russian lands.


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About the Author
Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.