Spied – IAB reader spots the Tata Magic facelift testing undisguised


Karthik H,

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

The Tata Magic facelift has been spied testing in Pune by a reader. The passenger-carrier was launched way back in 2007 and we expect Tata Motors to unveil the refreshed model at the Auto Expo 2014.

Tata Ace Magic facelift spied in Pune
The Tata Magic facelift gets a new grille as well.

The Magic facelift gets square headlamps, instead of the simple round ones at present. It also gets a new grille, and at the rear the scene remains similar with the Magic retaining its traffic signal like vertically stacked taillights (not represented in this story).

The Tata Magic is built on the same platform as the load-carrier Tata Ace. The platform has spawned 10 main variants. The Magic gets variant extensions such as the Magic HT, Magic CNG and the Magic Iris, while the Ace, on the other hand, gets the Ace HT, Ace EX, Ace CNG, Super Ace and the Ace Zip.

Tata Ace Facelift interiors
The interiors (Ace facelift shown here) would also be new with new steering wheel, new dashboard, along with a new optional music system and a mobile phone charging point.

The Magic Iris and the Ace Zip are mini-versions of their bigger siblings and were both launched in 2012. The platform also brought on the people-carrier, the Tata Venture, launched in January 2011.

Tata Ace Magic facelift front fascia spyshot
New headlamp cluster and body graphics for the Tata Magic facelift.
Tata Ace Facelift front
The updated front fascia is shared with the Ace mini truck facelift which has already available on the market.

The Tata Ace/Magic platform has seen tremendous success, despite a slowing commercial vehicle industry. The platform saw its 1 millionth vehicle being sold at the end of October 2012 since sales started in May 2005. Interestingly, the last half a million came in just two years.

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