Audi Q3 clocks 400 bookings; Time to launch the facelifted BMW X1?


Kaustubh Shinde, They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store. Hope you enjoy IAB as much as we do!

Audi India unwrapped the much awaited Audi Q3 on the 6th of June. Wasting no time, the company has engaged into a marketing program looking for customers in every nook and corner of this country. The Ingolstadt giant is hosting parties for young people considered as the would-be customer. The company has also released a catchy song to emphasize the target audience of the model.

Audi Q3 start young

So what has these activities led to? Are they useful?

Audi India has already clocked 400 bookings within 5 days of the launch. Unlike Mahindra or any of the volume brands, Audi has achieved this number for the 30 lakh rupee vehicle with 19 dealers at hand.

Let me remind our readers that Audi India has only allocated 500 units of Q3 in the first phase of bookings. This means that there are only 100 units left to mop up. Of course, having such a hot cake on the stands, Audi may choose to ring up the HQ to request for a bigger second allocation. The Q3 will be assembled at the Aurangabad plant using knocked-down kits shipped from Europe.

Audi India is steering clear of a price war with the BMW X1. But it is quite obvious that the Q3 will steal some of BMW’s clients. The BMW X1 does around 500-800 units per month, so we’ll see what sort of a impact its had when the sales figures are released this month.

The BMW X1 was recently given a soft facelift at the New York Motorshow. The same model was also showcased in a saucy ‘Valencia Orange’ color at the Leipzig Auto Show. Minor tweaks to the design and refinements to engine have preserved some of the X1’s freshness.

BMW X1 in Valencia Orange at the Leipzig Auto Show

BMW X1 Facelift Leipzig Auto Show 2012 in Valencia OrangeBMW X1 Facelift in Valencia Orange

As retaliation to the attack launched by Audi, we think that it is an appropriate time to bring the X1 facelift to India.

Do you agree?

[Images of the BMW X1 facelift from]

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