Average age of Mercedes Benz owner in India is 35-40 years
Ashwin Ram N P, Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.
The title might now seem very appealing, but think over this fact - a few years ago, the average age of a Mercedes Benz owner in India was 50.
The introduction of the new C-Class last year and the new E-Class a a couple months ago have assisted Mercedes in achieving stronger volumes and reach out to a significantly lower age group of customers.
Suhas Kadlaskar, director, corporate affairs and HR, Mercedes-Benz India -
The average age of our customers has come down to 35-40 level from the earlier age of 50. An increasing number of young entrepreneurs and professionals from various fields are buying luxury cars and this affluent segment has been boosting our sales volumes
In Tamil Nadu, half the buyers walking out of a Mercedes Benz showroom with a new car are new to brand also. Young entrepreneurs and professionals from varied fields are relishing their new Mercedes Benz cars signifying its wide appeal.
New Mercedes Benz E-Class Image Slideshow
Source - Financial Chronicle