What’s cooking at camp Mahindra?

13/02/2012 - 06:43 | ,  ,  ,  ,   | Kaustubh Shinde

M&M recently launched the facelifted Xylo for the Indian market. On the occasion, we caught up with a couple of people of the senior management from Mahindra and here is what we could get from them:

REVA NXR at Auto Expo 2012mini Xylo Mahindra rendering

  1. The VCT technology (Voice control feature) for the Xylo E9 is being worked upon to adapt it for the XUV500. It will debut in 6 months from now.
  2. The Mini Xylo will continue its testing phase. It is slated for a launch just before the festive season of Diwali. The whole management team is pretty kicked about the product as hope that it will change the market dynamics. A price tag between 5-6 lakh is expected on the Mini Xylo.
  3. Another product that the company is kicked about is the Reva NXR. Although the launch date is unknown, M&M plans to spearhead the electric car revolution in India. Expect a very competitive price as the company tries to ingrain the product in the Indian consumer’s psyche.
  4. The Rexton is slated for launch late 2012 or early 2013. M&M is skeptical about volumes for the Rexton and will be testing the waters planning to sell at least 500 units a month.
  5. The Verito Compact sedan is slated for a launch at the end of 2012. The product is yet to begin its testing phase.

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