Maruti-Suzuki's ‘Special Edition’ bug has bitten VW as well because yesterday VW launched a special edition model dubbed Vento IPL action edition. This special edition Vento symbolizes VW’s bullishness for the Indian car market. It also represents VW’s official partnership with IPL for the next 2 years.
The sport of cricket, widely considered as a religion in India, is a marketer’s gold pot. Thus, it was quite obvious that sooner or later a car company would harness this potential thoroughly. Ze Germans wanted this piece of action and in comes VW with the VW Vento IPL Action Edition (long name eh?)
In this special edition model, you get:
- Touch screen multimedia navigation system.
- Leather seats
- A garnish of IPL logos on the interior and exterior
- Some floor mats (again with IPL logos)
- And to top it all, a cricket bat and a ball
Mechanically, as you would imagine, everything remains the same except the fact that this Vento is only available in Petrol.
The price that you pay to make yourself look like a ‘Cricket-and-also-Car Enthusiast’ is 7.24 lakh, ex-showroom Delhi which is 34 thousand more than Vento’s base model. Sales begin 8th of April.
So here is our verdict: If you want to buy a sedan but your son wants a cricket kit and you want to kill 2 birds with one stone, the VW Vento IPL Action Edition is just the car for you :)
VW Vento IPL Edition Image Gallery
VW Vento IPL Edition Press Release
Volkswagen Introduces the Vento IPL Edition
· Introduces its global ‘action’ model concept with this launch
· Competitively priced at Rs. 7.24 lakhs
· Start of sales first week of April
Mumbai, March 10, 2011: Volkswagen today announced the introduction of a special edition of its popular model, the Vento, coinciding with Season 4 & 5 of the Indian Premier League.
With this launch Volkswagen brings its concept of action models into India. The Vento IPL Edition will be the first such model to be introduced in the Indian market and would pave the path for higher volume for the already popular model.
The Vento IPL Edition is loaded with a state-of-the-art colour touchscreen multimedia player that includes a navigation system among other things, plush leatherette seats and a host of specially branded accessories. All for a competitive price of Rs. 7.24 lakhs ex showroom New Delhi.
Apart from the special features that go into the car, Volkswagen will give all its Vento IPL Edition customers an apt gift of a cricket kit.
The cars will go on sale from the first week of April.
Commenting on the introduction of the Vento IPL Edition, Mr. Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.
Mr. Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt. Ltd. added by saying, “Globally Volkswagen introduces special editions which have been very successful. The IPL edition is our first step towards a similar initiative. We will be adopting a complete synergetic marketing approach during the IPL to reach out to our customers across our carline.”
(a) Plush leatherette seats that ensure complete comfort with
immaculately embroidered IPL batsman motifs.
(b) The sleek and stunning looks of the Vento are further enhanced by the IPL decals on its body
(c) A state-of-the-art touchscreen multimedia player: Colour touch screen; FM/ AM; i-pod control through touchscreen; Built-in micro SD and mini USB interface, supports MP3/ WMA; Built-in Navigation System; Interface for parking CCD/ RSE/ Bluetooth; NTSC or PAL compatibility
(d) Specially crafted door sill garnish that has an impeccable steel frame with the IPL logo embossed on it.
(e) Floor mats adorned with the IPL logo
(f) Cricket kit as a giveaway