As we near the all new Passat launch, VW India has already started working on its promotional campaign. The ‘Think Blue’ campaign will be launched with the Passat to compliment the marketing activities.
We really are not aware of what to expect in this campaign but we presume that it will be full ‘eco friendly’ activities to highlight the various features of the ‘Blue Motion’ technology that will be available in the new Passat.
Of course, we will be there at ground zero, getting you all the details of the new Passat and the campaign. In the meantime, you can have a look at the website: http://www.thinkblue.co.in/