The Tata Xenon was launched in Australia last October to take advantage of the country's affinity towards pickups, popularly called Utes. Tata also showcased the Xenon Tuff Truck Concept in Australia to create a buzz around the utility vehicle.
However, prices of the Xenon have been slashed for the second time since its launch hinting that the pickup is not on track to meet the sales expectation of 2,800 units per annum. It seems, the going for the Indian pickup has not been particularly smooth against formidable rivals like the Toyota Hilux (Fortuner's pickup version), Nissan Navara, Mitsubihi Triton (Pajero Sport's pickup version), Isuzu D-Max, etc.
Fusion Motors, the official distributor for Tata Motors in Australia, are offering discounts of up to 2,000 Australian Dollars (INR 1.13 lakhs) on select 2013 Xenon variants as a part of their end of financial year deal. The recent discount is from the already discounted prices that were announced last month.
The prices of the 2013 Tata Xenon now range from 19,990 AUD (INR 11.34 lakhs) to 23,990 AUD (INR 13.61 lakhs) as against the launch price which ranged from 22,990 AUD (INR 13.04 lakhs) to 29,990 AUD (INR 17.02 lakhs).
The made-in-India Xenon is powered by a 2.2-litre DICOR diesel engine that generates 147.4 hp and 320 Nm of torque and comes with a 5-speed manual gearbox. It's available in single and dual cab variants with 4x2 and 4x4 options.
The Australia-spec Xenon offers dual airbags, power windows, body colored bumpers, keyless entry, Bluetooth and USB connectivity and 16-inch alloy wheels as standard equipment.
Tata Xenon - Image Gallery