Australia – Tata Xenon launched from 22,990 AUD

Posted on: Oct 23, 2013 - 10:31am IST

Tata Motors has launched the Xenon pickup truck in the Australian market with local distributor Fusion Automotive. The Tata Xenon is classified under the ‘Ute’ category in Australia, and will be available across 15 dealers.

Tata Xenon Australia
In Australia, the Tata Xenon’s tagline reads “Made Tough By India”.

Tata mentions that the Xenon has been extensively road tested in Australia, though the vehicle has not been crash tested by the Australian NCAP. However, the local media report that the Xenon will undergo the crash test in due time and that by January 2014, Tata will offer a traction control system.

The Xenon will be offered as a single cab or a double cab, with 2WD and 4WD variants. Powering the Xenon is the 2.2-liter turbocharged DICOR engine which complies with Euro 5 emission norms. For the Australian market, the Xenon’s emissions are rated at 196g/km, while average fuel economy is 13.51 km/l.

The Xenon produces 147.4 hp and 320 Nm of torque and comes mated to a five-speed manual transmission. The towing capacity is rated at 2,500 kg for a braked trailer and 750 kg for an unbraked trailer. While the single-cab has a cargo loading capacity of 1,080 kg, the double cab can accommodate up to 880 kg.

Tata Xenon Australia launched
The Xenon will be offered as a single-cab or a double-cab, with 2WD or 4WD.

Standard equipment comes in the form of dual front airbags, power windows, body-colored bumpers, keyless entry, 16-inch alloy wheels, Bluetooth and a USB port. Tata will offer optional extras such as a 7-inch touchscreen navigation system, a reversing camera and parking sensors.

The Xenon has been priced from 22,990 AUD (INR 13.77 lakhs) for the base 4×2 single-cab to 29,990 AUD (INR 17.97 lakhs) for the top-end 4×4 double-cab. Fusion Automotive aims to sell about 2,800 units per annum.

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7 thoughts on “Australia – Tata Xenon launched from 22,990 AUD

  1. Dooinit2 (John) says:

    I think TATA will do well in Australia purely because of who is behind it, that is Fusion,
    I don’t think the the lack of sales for the XUV500 can be blamed intirely on the manual gear box. No Mahindra model sells well in Australia, due purely to a total lack of promotion. Nobody has heard of Mahindra and they have been here since 2007.
    I own a 2007 Scorpio PikUp & I haven’t met anyone yet who Knows what it is. I live just 10 minutes from Mahindra Head Office & it’s a real event to see another one on the road, and thats of any model. Although I love My Scorpio TATA could well get my business in the future.
    So Good Luck TATA & Fusion.

  2. apn r says:

    Can bet 1000$ it will be a failure, No Auto transmission = Bye bye sales.
    For reference you can use XUV500’s fate in Aus.

    1. Milo says:

      Let’s see, people of Australia are smarter than people of India.

    2. rao says:

      do dont even have the ability or capability design, manufacture ,and sell cars so you better appreciate them if its some foreign brand then you will …….. that brand saying wow super move

  3. $@! says:

    Good move by TATA

  4. Ayyappan says:

    The tagline Made Tough By India is crazy 🙂

    1. Amit says:

      Sensible tagline adopted by TATA – our vehicles may be slightly crude by Western standards but certainly cheap & simple to maintain & much more rugged! Good Going Tata


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.