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The Tata Xenon Tuff Truck Concept is a brawny off roader with an Australian flavor. This pickup truck concept has been unveiled at the ongoing National 4×4 and Outdoor Show at Melbourne as part of Tata’s brand building exercise in Australia, just prior to the brand’s market launch.

Front three quarter of the Tata Xenon Tuff Truck Concept

A host of accessories and its paint job justify the name of the car.

One glance is more than enough to be convinced that the concept does justice to its name. The Tuff Truck concept was designed and built in association with Tata’s Australian distributor, Fusion Automotive, with the design team headed by Julian Quincey, chief designer, Walkinshaw Automotive (Fusion Automotive is a unit of Walkinshaw Group). Quincey is the lead designer of the HSV (Holden Special Vehicles) and has some mouthwatering designs to his credit.

Front of the Tata Xenon Tuff Truck Concept

The Tata logo is placed in a red background. The LED spotlights and new bumper adds to the pickup’s character.

Painted in a satin finished Arden Grey, the double-cab pickup wears an exclusively designed body kit and accessories pack which includes snorkel, sports bar, spot lights, DRLs and a new front bumper complete with a winch and an alloy skid plate. The 20″ alloy wheels are machined from solid billets of aluminium and come shod with fatter off-road tires compared to the regular car.

Profile of the Tata Xenon Tuff Truck Concept

The 20″ alloy wheels are machined out of billets of aluminium.

In spite of its beefed up external appearance, there are no changes under the hood. The 2.2 liter DICOR diesel engine pumps out 148bhp (the Indian version generates 137.2 bhp) and comes mated to a 5-speed manual gearbox which transfers power via a shift-on-the-fly 4×4 system.

Rear three quarter of the Tata Xenon Tuff Truck Concept

Tata might go for a limited production run of the concept.

Tata officials are reported to be so impressed by the Xenon Tuff Truck Concept that they may consider a low volume production run in partnership with Fusion Automotive.

How do you like the concept?

Head to Page 2 to view the press release.

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About Me

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

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  • Adithya Kasim Setty

    Why don’t Tata’ bring this to production I looks so classy!!

  • HB

    Awesome concept. If TAMO can launch the same in Passanger vechicle with same look. I am sure it will sell like a hot cake and Duster,XUV500 will have a tuff competition.

  • Ashutosh

    Looks awesome!

    Why don’t they introduce such kits in India for their UVs? Or even introduce as standard fitments on the top end models. Just as halo variants to attract the customers.

    Safari explorer is one good example. But not every one of their UV customer is into offroading. A more butch looking kit will look even better.

    And they can always experiment with the Sumo siblings too! A Sumo 4×4 with those pumped up fenders and a little larger rims-wider tyres should complete the look.

  • royvayalilmathai

    why not a people carrier a-la-the isuzu based on the twin cab …base it on the storme chassis…much better than the storme

  • APN

    Monday will be calling Walkinshaw Automotive,to know are the selling those front bumber+bonnet+Spot lights+Snorkel’s in a package or individually. Would love to fit those to Sumo Back in india..

  • Ayyappan

    Absolutely rocking stuff ! This is what we’d like to see in a Tata car !

    Hope Julian Quincey, chief designer, Walkinshaw Automotive moves to India and start creating some exciting stuff for India.
    Otherwise Tata Design team seem to be sleeping for decades now !!!

  • Chip Planter

    Wish it was available in india with the number of potholes in the cities def can use a offroader