The Tata Nano Superdrive which was flagged off by Ratan Tata himself on June 2, 2010 has successfully concluded after covering 36 cities all over India in a span of 26 days.
The 'Nano Superdrive' was organized to prove a point and that being the Nano's reliability. The issue of the Satish Sawant's flaming Tata Nano created a stir and to erase memories of the burning Nano from the minds of the public, 9 Nanos took off to all corners of the country to prove the car's safety and reliability.
Now that the 9 Tata Nanos have returned to base successfully (or rather safely), the public would be confident about the Tata Nano's safety and could even go and buy one, but does such a country-spanning drive make the Nano a better car? Has Tata sorted out all the reliability issues?
Though the Tata Nano can satisfy the dreams of millions of Indians waiting to own a car, would the ownership experience be as good as the 'dream coming true' part? Would the car be trouble-free? Would customers like to have the car for a long time?
These questions do not have a clear answer now, but in a year or so, the real verdict about the Tata Nano would be out from its customers.
Tata Nano superdrive Image Gallery
|Tata Nano Superdrive concludes its journey
Mumbai June 28, 2010: The Tata Nano Superdrive caravan, which travelled a distance of 15,000 km, touching 36 cities across India, today concluded its 26-day voyage in Mumbai. The cars were flagged in by Mr. Ratan N. Tata, Chairman, Tata Sons & Tata Motors, in the presence of Tata Motors’ senior management.
The Tata Nano Superdrive, comprising 9 Tata Nanos, each festooned with a theme, had started from Sanand on June 2 to celebrate the inauguration of the plant. The cars travelled across India on three different routes. Each route was christened after our tri-coloured national flag namely ‘Saffron Route’, ‘White Route’ and ‘Green Route’, keeping with the theme of the country-wide drive.
Driving across the Saffron route, covering north India, the cars visited Udaipur, Jaipur, Hisar, Amritsar, Chandigarh, Delhi, Meerut, Agra, Lucknow, Kanpur, Gwalior, Kota. On the White route, the cars travelled from central to east India, visiting Indore, Bhopal, Nagpur, Raipur, Ranchi, Patna, Kolkata, Bhubneshwar, Vishakhapatnam, Hyderabad, Aurangabad. The Green route saw cars cover west and south India, visiting cities like Surat, Mumbai, Pune, Goa, Mangalore, Kochi, Coimbatore, Chennai, Bangalore, Kolhapur, Solapur, Nashik and Ahmedabad.
The Superdrive branded Nanos were absolute traffic-stoppers as they visited prominent landmarks in every city. Citizens at these landmarks greeted the people’s car with immense excitement. Prospective customers were given an opportunity to drive them and enjoy the cars in the real world. At malls, shoppers were given an up-close experience with the car and its unique features. To celebrate the car’s first year, Tata Motors also organised a celebration ceremony for Nano owners in every city.