We don't get this! Why did Tata Motors introduce a special edition model reserved to select cities?
Could the reason be test marketing?
Perhaps they want to wade the waters carefully, make improvements/adjustments, and then come with full force or is their supply chain not capable of handling all cities in one sweep? Whatever the reason is, we hope Tata gives us some answers.
Tata Motors have introduced the special edition Nano in select parts of India such as Arunachal Pradesh, Nagaland, Meghalaya, Mizoram, Manipur, Assam, Sikkim, Tripura, West Bengal, Karnataka, Gujarat, Maharashtra, Goa and Kerela.
The best part of this special edition is it offers 25,000 rupees worth of accessories absolutely free! As you may have assumed, the special edition is limited in volumes.
Tata Nano Special Edition features
- Special Edition Sticker
- Body Graphics
- Customized alloy wheels
- Left and right side Glove Box
- Car Audio System with MP3 player, iPod connectivity, USB and AUX support, with speakers installed on the front doors
The special edition is available only on the CX and LX trims. The new parts developed for the special edition (and not part of the current accessories section) that could find their way into mainstream Nano variants are the highly functional music system with door-mounted speakers, and glove boxes.