Yesterday Tata Motors launched the Tata Nano in Nepal. This is the Nano's second overseas adventure. Last month it was put on sale in Sri Lanka where it began replacing 3-wheelers. The Nano will be sold through 14 outlets of the company's distributor Sipradi Trading Pvt. Ltd. Sipradi is confident that the country wide dealer network will attract buyers as the Nano has the good maneuverability and excellent in-city performance.
The Nano's price in Nepal is NPR 7.98 lakhs (1 Nepalese rupee = 0.62 Indian rupee). Tata is adoption a similar booking strategy in Nepal with the first phase, open from yesterday, for a period of 10 days. The Nano Standard can be booked for NPR 10,000, the Nano CX for NPR 20,000 and the Nano LX for NPR 30,000. The EMI is set at NPR 11,111.
To boost the Nano's popularity, the distributor and Tata Motors began a country-wide yatra which began on the 1st of this month. The drive has already covered 6,000 km and will visit a total of 15 landmark destinations. Customers will get a chance to experience the car on specified routes. There's no better way to market a product than bringing it into contact with customers in their ecosystem. Tata Motors has also used the words "robustness" and "reliability" in the press release issued. The fire incidents must definitely be in the back of their minds as it enters a virgin market.
Tata has been selling products in Nepal for the last 36 years. Currently the Indica Xeta, the Indica V2, the Indica Vista, the Indigo CS, the Manza, the Sumo, the Grande, the Safari and the Aria make up the third largest passenger car manufacturer in Nepal.