Report - Tata Motors plans foray into US and Latin America with 5 models

03/10/2012 - 09:10 | ,   | Kaustubh Shinde

Our friends from Brazil report that Tata Motors is planning a serious foray in the US and Latin American markets.

Tata Aria Steering Wheel

Tata Motors is planning to invest 100 million dollars to establish a plant in Mexico that will give them access to US markets.

According to this report, Tata Motors is planning to manufacture 5 models from the Mexican plant. These include the Indica hatchback, the sedan Manza, the Xenon pickup truck, the Aria crossover and the ultra-cheap Nano.

The safety and emission compliance of these models have to be worked upon if Tata has to get the certification to sell its cars. Another factor that one has to count in is the model changes. In the next 3-4 years, both the Indica and the Manza would have neared the end of their lifecycles. The Nano similarly, could be upgraded to meet the emission and safety standards that developed countries have put in place. This could prove less of a challenge in Brazil, but nevertheless engineering changes have to be made to make its cars run on ethanol.

Wading new waters, the Indian automaker needs a suitable partner to carry out this operation. The Indian automaker is speaking with Carlos Slim and Group Autofin for a long term partnership.

The Mexican plant will also give access to the Brazilian markets which the automaker has been eyeing for a very long time. The Tata Xenon was caught testing in Brazil recently and was reported to enter Brazil this year through a private importer. Similarly Mahindra was seen testing the XUV500 and has very similar ambitions.


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