Royal Enfield posts 31% growth in January Year On Year

Feb 03, 2018 - 1:55pm IST | ,   | Praveen M

Royal Enfield has posted a 31% growth Year On Year in the domestic market, with 76,205 units sold. The total growth (domestic + imports) stands at 31%, with a tally of 77,878 units.

Royal Enfield Himalayan Sleet press shot left side
The Himalayan Sleet features two 26-litre water-resistant panniers.

In the international market, Royal Enfield sold 1,673 units in January. It thus registered an increase of 8% when compared to the same month last year. Coming to the year-to-date (YTD) numbers, the brand has witnessed a growth of 22% and 29% in the domestic and international markets respectively. The motorcycle maker sold 6,55,667 units in the local market, and exported 15,661 units. With a total of 6,71,328 units, the brand’s sales went up by 23% when compared to the YTD sales of the previous fiscal.

Royal Enfield Garage Cafe in Goa
The one-of-a-kind cafe houses everything for a Royal Enfield enthusiast.

Last month, the company launched the limited edition Royal Enfield Himalayan Sleet. The bike features twin hard lockable panniers with saddle stays; ice camo paint job; braced handlebars; and a crash guard. All the 500 units are sold out through an online sale on January 30. The brand also opened its first Garage Café at Arpora- Baga, Goa. The 120-seater cafe houses a Royal Enfield motorcycle museum-and- exhibition area, an exclusive gear store, a motorcycle customization area, and a service bay. They have designed it to be an inclusive and engaging space that is open to riders, non-riders, travellers and their families.

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