Royal Enfield Classic filled a gap that no one knew existed - Siddhartha Lal

Dec 27, 2018 - 12:56pm IST | ,   | Suvil Susvirkar

Recently, Siddhartha Lal, CEO, Eicher Motors, said in an interview that the future of the Concept KX is still under consideration and the company is currently evaluating the customer response about the motorcycle. He also added that if the Concept KX does make it to production, it would be bigger than the motorcycle displayed at the 2018 EICMA motorcycle show in Milan.

Royal Enfield Classic 500 Pegasus Limited Edition Service Brown Front three quarters
The Classic range of Royal Enfield motorcycles is divided into two categories - 350cc and 500cc models. The 350cc models use a carburettor engine while the 500cc variants feature fuel injection.

Also read: Royal Enfield Redditch 350 ABS launched in India at INR 1.79 lakh – Video

In the same interview, Lal also spoke about the company’s product portfolio. Speaking to Economic Times, Lal confirmed that the Classic range has been the biggest commercial success for Royal Enfield. He said:

Our biggest commercial success till now has been the Classic. Back then, we didn’t have this kind of response even though the market was much less evolved at that time. In my 20-odd years at the company, this is the best response we’ve ever had. People have appreciated it from all walks of motorcycling and different parts of the world.

But what makes the Classic range so special? Lal added:

It’s not just that the product is nice, but it also fills a gap that honestly no one knew existed. But when people see this motorcycle, they understand that the gap existed in the market. In India, people get that if we can sell a motorcycle of this quality and calibre at the price that we’re selling it at, we can create a market like we did with the Classic when there was no market for above 250cc motorcycles in India. People can see now that it can create a market for bigger bikes in India.

Royal Enfield’s Classic range is divided into two displacement options – 350cc and 500cc. The complete range includes 10 options:

  • Classic 500 Pegasus (Service Brown)
  • Classic 500 Stealth Black
  • Classic 500 Squadron Blue
  • Classic 500 Desert Strom
  • Classic 500 Chrome
  • Classic 500
  • Classic 350 Gunmetal Grey
  • Classic 350 Redditch (Redditch Red, Redditch Green and Redditch Blue)
  • Classic 350
  • Classic 350 Signals (Airborne Blue and Stormrider Sand)

Royal Enfield Classic 500 Scrambler Spied Testing
The Royal Enfield Classic 500 Scrambler was seen with revised ergonomics, a rear parcel rack, and knobby tyres.

Also read: Royal Enfield Interceptor 650 wins the IMOTY 2019 award

The range will soon be joined by the Classic Scrambler that was spotted testing in India this month although the motorcycle should arrive with a BS-VI compliant motor in late 2019 or first half of 2020. Lal stated in the interview that Royal Enfield's new engines are already way below the BS-VI emission requirements. He added that it’s not easy to simply convert the production of 70,000-80,000 motorcycles (a month) from BS-IV to BS-VI but Royal Enfield will be absolutely ready before the March 2020 deadline.

[Source: EconomicTimes.com]

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