Has this kind of pre-launch activity surrounded any car in India?
The new Maruti Swift is leaving no record unbroken as bookings marches towards the 40k mark. This sort of an activity before a launch has never been witnessed in recent times. Tata missed the chance to do something unimaginable after the Nano made international head lines and was the talk of the town for more than a year since its Auto Expo debut.
But a change in production plant meant they had to cut back on bookings.
It has been repeatedly reported by the media that Maruti Suzuki will take Swift's production level to 18k units a month. If this happens, the Swift will outsell the new Wagon R as well taking the No.2 spot in the internal rankings for best selling Marutis.
Make sure to see our Maruti Suzuki ZXI spyshot post. Stay tuned to IndianAutosBlog.com for more on the new Swift.