Report - Mercedes Benz launch C-Class facelift

01/09/2011 - 13:27 | ,  ,   | Shrawan Raja

Hardly two weeks back Mercedes Benz launched the open-top SLK Class in India and today they had a more significant model to show. The facelifted version of the C-Class, Mercedes refers to a clear-cut leader in the entry luxury car segment sells about 25% more than its closest competitor and 45% more than the third best.

You can view the brochure and read more about the features in our C-Class facelift launch post.

The new C-Class is priced at 29.79 lakh (C200 CGI) and 32.30 lakh (C250 CDI diesel) ex-showroom, New Delhi.

Mercedes Benz C-Class stop lamp

The new car is being targeted at the ‘young, tech-savvy and classy’ kind of customer and with the competition breathing down their neck with new and updated products, Mercedes Benz hopes the facelift will keep the rest from outdoing them.

In terms of numbers, the new C-Class incorporates about 2,000 changes over the previous car. We have already posted the new features in an earlier update if you are looking for all the details. It was also mentioned that although the total sales of Mercedes Benz India comprise of 65% Diesel cars and 35% petrol cars the C-Class split stands at 45% for petrol and 55% for diesel cars.

The new C-Class has been launched in Avantgarde trim only after studying the recent sales patten. It is a top-down strategy with more variants to come in the next few months.

Mercedes Benz C-Class facelift Image Gallery

Press Release

Mercedes-Benz India ushers in new era of contemporary design and luxury:

Launches the New C 200BE AVANTGARDE

The launch of New C 200BE AVANTGARDE signifies the arrival of the contemporary profile of the hallmark and legendary C-Class with a stylish presence more than ever before with the introduction of the Panoramic sunroof

Introduction of comprehensive safety package: The C-Class will feature - Attention Assist and Parktronic including Parking Guidance for the first time ever in its segments

Striking interiors: With completely redesigned dashboard with integrated central display, new instrument cluster with colour display, high-grade trim and a wide choice of colours and materials for the line-specific interior appointments

Intelligent Light system & LED day time running lights add to the attractive exterior design of the New C-Class highlighting the dynamically shaped headlamps and seamlessly integrated tail lights, with a powerful new front Bumpers

New Delhi: Mercedes-Benz India today introduced the New C 200BE characterized by its distinct sporty & aggressive look while retaining its classic luxury & appeal. Setting new standards in its segment, the spectacular new generation C-Class offers a new presence that integrates safety, comfort and agility. Mirroring one of the most important iconic model series, this C-Class is the epitome of luxury and comfort.

Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “The New C-Class, with its complete redesign both external and internal, will continue to set newer benchmarks in design, quality and luxury for the segment. With features that are stylish and luxurious like the first ever Panaromic Sunroof in this segment, this latest generation of the best-selling Mercedes model offers the highest level of remarkable driving experience to the Indian consumer. Setting new standard in its segment, this New C-Class will occupy an excellent position in the competitive line-up.”

The New C 200BE continues the exemplary visual appeal of its predecessors while simultaneously creating a more masculine appearance. The front and rear of the vehicle have been provided with a distinguished overhaul, with pronounced body parts. Equipped with distinctive contours in the front, the seamlessly blended LED taillights and the dynamically shaped headlamps offer an unparalleled intelligent advantage. A distinctive new bumper design allows the car to display its masculine prowess even as the alloy wheels provide a resolute impression of the car. At the rear, emphasis has been given to create a light pattern that is seamless with an emphatic pattern. Aditionally, the spectacular sunroof reflects the dynamic characteristic of its driver more expressively, providing the driver a superlative experience.

With a redesigned dashboard, new instrument cluster, equipped with an integrated color display and revamped upholstery, the New C-Class has witnessed a complete makeover in its interiors, offering the customers a deluxe travelling opportunity.

AGILITY CONTROL package with the selective damping system, provides a customised style of vehicle handling, showcasing the vehicle’s technological prowess. With functions such as PRE SAFE and NECK PRO, ADAPTIVE BRAKE with ABS and ASR, brake drying function and hill start assist, Thermatic Cruise control, fog lamps and rain sensors the car offers outstanding levels of safety for the passengers

This New C-Class is equipped with a 4 cylinder petrol engine with 7-Speed Automatic Transmission, which enables reduced fuel consumption while delivering high output and torque for unmatched driving pleasure. As the world's premier automobile manufacturer, Mercedes Benz takes its responsibility for environment care very seriously. Which is why, we are constantly engaged in improving every aspect of automotive technology to reduce the impact on the environment.

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