Mercedes has teased a little-known virtual AMG concept car that it has developed for the Gran Turismo 6 racing video game, playable on a PlayStation 3.
19 car companies including the likes of BMW M, Peugeot, Alfa Romeo, GM and Volkswagen have designed concepts that can be raced on GT6. The initiative is to celebrate 15 years of the video game, during which 70 million copies have been sold.
The Gran Turismo 6 will hit stores on 6th December and can be pre-ordered today through a few retailers.
Here's what Mercedes said on its Facebook page -
Mercedes-Benz has teamed-up with Polyphony Digital, the developer of the #PlayStation racing-game hit #GranTurismo. Together they will realize the #MercedesBenz #AMG Vision Gran Turismo. Stay tuned: more details on this exciting project for Gran Turismo 6 on PlayStation 3 coming soon!
Lüder Fromm, Head of Global Marketing Communications, Mercedes-Benz Passenger Cars said -
Video games are perfectly suited to precisely addressing young, modern target groups on an emotional level. Gran Turismo 6, with its uncontested reputation as setting the benchmark in the racing-games genre, provides the perfect platform for creating an interactive experience with a new, visionary concept for a Mercedes-Benz’s super sports car.
The video below gives you more info on this unique partnership and a peek into the exclusive concepts one can drive in the game.
[Can't view the video above? Head to Youtube]