IAB Report - Maruti Wagon R sales cross the 15 lakh milestone

26/11/2014 - 10:23 | ,   | Shrawan Raja

Has done it in 14 years.

The original 'tall boy' Maruti Suzuki Wagon R has come a long way since its launch at the beginning of the 21st century. Back in the year 2000 when the Wagon R was introduced in the market, it was positioned in a new class altogether - between the smaller Zen and the bigger Esteem.

Maruti Wagon R Krest
Special editions have been a regular on the Wagon R. Seen here is the festive season special, Krest.

Fourteen years later, the car crosses the 15 lakh cumulative sales milestone.

For a car that still sports a similar overall design as it did back in the day, this is a big feat. A couple of upgrades meant it looks fresh, without having to change the familiar shape. Currently in its second generation, the car is powered by a 1-litre K-series engine, and is available in both petrol and CNG variants. The new Wagon R with the slogan 'Blue-eyed Boy' launch in 2010 and a mild facelift followed in 2013.

Maruti Wagon R road map in India
Maruti Wagon R road map in India.

And given the current sales figures, it's not too hard to imagine how MSIL achieved the 15 lakh figure: during last financial year (2013-14), a total of 156,300 units were sold while this year, the figure stands above the 93,000 mark with more than six months to go.

Maruti Wagon R Stingray
Maruti introduced the 'Stingray' variant in mid-2013. Sales however have been disappointing.

Maruti Suzuki's VP of Marketing, Mr Manohar Bhat said, "Launched in 2000, Wagon R has been amongst India's top 5 best-selling brands." He added that the car has been the "choice of the smart customer" and is one of the most loved car brands in the country.

Also Read: Upcoming 3-row Suzuki Wagon R variant to get attractive styling

You can find the press release below the gallery for more info.

Maruti Wagon R sales cross the 15 lakh milestone - Press Release

[Head to Slideshare if you can't see the press release above.]

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