The company has initiated another ambitious project to create buzz around A-Star. Termed as "wrapping" you can get your A-Star covered in what you stand for.
There are 16 different options (stickers) to choose from and Maruti is confident that Generation Y, which is target group for the A-Star, will take the bold step of covering the car reflecting his/her style and attitude.
I'd pick techie. Which one is yours?
Maruti Suzuki India introduces the concept of ‘Wrapping’ for the A-star customer
* Set to revolutionise the car market with this unique concept, another first to its credit~
New Delhi, September 15, 2010
Maruti Suzuki today introduced the concept of ‘Wrapping’ to the Indian customer, with the introduction of an exclusive accessories pack for the A-star customer. Customers could now personalise their Maruti A-star and A-star automatic to suit their personality and choose from 16 interesting options. A special catalogue, displaying the available choices was also released.
Providing a rationale for coming out with this novel concept, Shashank Srivastava, Maruti Suzuki India Chief General Manager- Marketing, said “Designer car wraps lend novelty, makes the user stand out in a crowd and looks really attractive. Moreover, Gen Y - which forms our core TG, is always on the lookout for new and creative things to match their personality type. The best part about a wrap is that it makes the car look like an extension of you. This special accessory pack will provide discerning customers a ‘sporty feel’, and provide them with an opportunity to customise the car to reflect their attitude.”
Each of the 16 designs are meant to bring out the lighter side of the customer and challenge him to don the avatar of a rock star or a sturdy rock or a nocturnal or an enigmatic personality, and many more such interesting looks. An A-star or an A-star automatic customer could get his car wrapped for a nominal cost by calling at 18100 1800 180.
In sync with the A-star positioning of Stop@nothing, Maruti Suzuki has also developed a unique ad-campaign for the brand. The creative revolves around the power of self belief for the new generation of Indians that believe in no limits. Conceived by M/s Capital advertising and produced by Little Lambs production, the campaign will be running at very high decibels across major satellite channels, print, web, outdoor and other below the line activations.