Our very own country’s beloved car has become the best selling hatch in the world.
Yes we are talking about Maruti Suzuki Alto. Our Alto has become the largest selling small car in 2010 beating the global competition black and blue.
Be it VW Golf from Germany or VW Gol from Brazil, our Alto created history by becoming the first car majorly sold and exclusively manufactured in India to become the global best seller.
Maruti Suzuki - Alto - 300,950 - India
Volkswagen - Gol - 293,783 - Brazil
Volkswagen - Golf - 251,078 - Germany
Fiat - Uno - 229,323 - Brazil
Suzuki - Wagon R - 195,000 - Japan
Diahatsu - Tanto - 191,000 - Japan
Ever since its launch in 800 cc avatar, Alto has been and setting and then breaking records. The recently launched Alto K10 has spiced up sales figure giving it the opportunity to hit the dream 40,000/month mark. Speculations are rife on a 2-cylinder Alto for 2011, which could replace the entry-level Alto running with the 800's tweaked engine. If Maruti can get the pricing right, there are chances of the Alto doing even better.
Some of the key factors which have made Alto a stand out product:
- Brand Maruti
- Most desirable affordable car in country
- Fuel efficient
- Peppy and refined engines
- Easy to drive
- Easiest to maintain
- Bullet proof reliability
No wonder this gem from Maruti is giving sleepless night to competitors. Almost every manufacture wants to be in Alto’s segment but can't figure out how. Hyundai, Tata, Fiat and Chevrolet would also be offering their products in the same segment in the next couple of years and it would be interesting to see if the king is able to retain its crown.