New Maruti Dzire wins Good Design Award in Japan

13/10/2017 - 12:01 | ,   | Dhruv Saxena

SMC has bagged the Good Design Award 2017 in Japan for the new Swift and its variants. The Suzuki Swift, Suzuki Swift Sport, and the Maruti Suzuki Dzire won the award in the Passenger Car category.

Suzuki Swift, Suzuki Swift Sport, & new Maruti Dzire win Good Design Award 2017
The new generation Suzuki Swift range which includes the hatchback, the Sport variant and the Maruti Dzire received the Good Design Award 2017.

The Good Design Award is a comprehensive design evaluation system hosted by the Japanese Institute of Design Promotion. It was instituted by the Ministry of International Trade and Industry (the current Ministry of Economy, Trade and Industry) in 1957. It is also referred to as the G-Mark system. Other recipients of the award this year from Suzuki's stable include the WagonR/WagonR Stingray minicars, GSX250R and V-Strom 250 motorcycles, and the DF350A outboard motor.

Referring to the new Suzuki Swift, the official Good Design Award page says, "The new design inherits and innovatively evolves the Swift's DNA; 120 kg weight reduction has enabled to improve both fuel efficiency and driving performance, and with advanced safety technology, new Swift gives more enjoyment to the 'performance and design' factor."

Launched in May 2017, the new Maruti Dzire has so far sold like hot cakes in the domestic market. In September 2017, MSIL sold more than 34,000 units of the Dzire, 10,475 more than the second highest selling car - Maruti Alto - and 9.5 times more than its closest rival - the Hyundai Xcent.

2017 Maruti Dzire featured image First Drive Review
The new Maruti Dzire is now the best selling car in India. In September 2017, as many as 34,305 units of the compact sedan were shipped to dealers.

Also See - India’s first custom 2017 Maruti Dzire

The new Maruti Swift is yet to arrive in India. MSIL will showcase the hatchback to the Indian public for the first time at the 2018 Auto Expo on February 9. This will be followed by an official launch towards March 2018. The hotter 140 PS Suzuki Swift Sport is unlikely to make it to India anytime soon.

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