Mahindra’s first global SUV received a phenomenal response from the Indian audience. As a result of this phenomenal, the company faces an acute shortage of capacity. The problem becomes more pressing as Mahindra plans to launch the SUV in several international markets very soon.
M&M has already launched the XUV500 in South Africa but the company is keen on expanding in Europe and Australia.
Pravin Shah, chief executive of international operations -
We plan to launch the XUV500 in Australia by the end of the current financial year. Over the next three months, the vehicle would make its debut in markets across Europe, South and Central America.
To fuel those ambitions, M&M has started to ramp up capacity at their Chakan plant in Pune. Currently, the plant churns 110 units every day and this would be increased to 160 units by April. The added production would be sufficient to meet demand in both domestic and overseas markets for the time being.