Mahindra&Mahindra, as we reported yesterday, has taken the wraps of the Maxximo Mini Van. Essentially a Maxximo with a roof and additional seats, the Mini Van is priced at Rs 3.2 lakh BS III (ex-showroom Navi Mumbai).
Developed with an investment of Rs 200 crore, the Mini Van is priced at around Rs 1,500 more expensive than competition (Tata Ace Magic). It will lock horns with Force Motors' Trump Trip and Maruti' legendary Omni van which is the segment king.
Within six months of its launch, the Mini Van will be sold through 230 dealers and 600 outlets. Mahindra has captured about 23 percent share of the sub-one tonne LCV market.
The product has been successful in the application movement form with over 40,000 Maxximos sold since the launch.