Mahindra has launched the Genio pickup truck in South Africa, making it the first international market for the 1.2 tonne cargo hauler.
Sales of Mahindra's range of passenger cars and pickups are witnessing growth in South Africa and that made the Indian UV specialist launch the Genio pickup in the country. The Genio will join the lineup that include Bolero pickup, Scorpio, Scorpio pickup, XUV500 and Xylo.
Speaking on the occasion, Mr. Ashok Thakur, CEO of Mahindra South Africa stated, "This new addition is in response to customer requests and in line with Mahindra's policy of listening to feedback and adapting our product range to meet these needs, when volumes make it viable. The Genio is the result of extensive worldwide research in terms of what the pick-up buyer requires in the various markets where this type of vehicle is popular."
The pickup will be made in Mahindra's Chakan facility and will be exported to South Africa where it will be sold through over 50 dealerships. The Genio is positioned between a work horse and a recreational vehicle.
Mahindra established its South African operations in 2004 and has sold over 18,000 vehicles so far. The exports are expected to be on the rise in the times ahead.