Hyundai launched the Venue, its new sub-compact SUV, on 21 May. In less than a month of its launch, the company has received over 33,000 bookings for and over 2 lakh customers have shown interest in its first sub-4 metre SUV. It delivered 1,000 Venue units to the customers yesterday.
The Hyundai Venue is popular not only because of being a great product but also the most affordable model in its segment, thanks to an introductory starting price of just INR 6.50 lakh*. Also, our dealer sources recently stated that the waiting period has extended up to 2-3 months depending on the variant and engine configuration. Considering the fact that the production in the initial stage is going to hover around just 8,000-9,000 units a month, the company may find it hard to balance out the supply-demand chain.
Apart from its cheaper entry-level pricing, its Blue Link connectivity suite comprising 33 connected vehicle features is one of its widely famous traits. Hyundai says that out of the 33 connected vehicle features, 10 have been embedded just for the Indian market. To mention a few - remote engine start/stop, remote climate control with engine start, real-time vehicle tracking, geo-fence alert, auto crash notification and assistance, panic notification and stolen vehicle tracking are few of the features from its Blue Link connectivity suite.
Under the hood, the Hyundai Venue is offered with three engine options. There is a 1.2-litre naturally aspirated petrol unit (83PS/115Nm) that comes with a 5-speed MT, a 1.0-litre turbocharged petrol unit (120PS/172Nm) paired with a 6-speed MT/7-speed DCT and a 1.4L turbocharged diesel unit (90 PS/220Nm) coupled to a 6-speed MT. The fuel economy rating is 17.52 km/l (1.2L petrol-MT)/18.27 km/l (1.0L petrol-MT)/18.15 km/l (1.0L petrol-DCT)/23.70 km/l (diesel-MT).
Commenting on the 1st month anniversary of the Hyundai Venue, Mr. Vikas Jain, National Sales Head, Hyundai Motor India Ltd. said, “Hyundai VENUE has bolstered our commitment towards offering Smart Mobility Solutions to India’s aspirational customers’ needs. Being India’s first Connected SUV with Blue Link Technology, VENUE received phenomenal response. Today, as we celebrate 1st month Anniversary of VENUE, I’m overwhelmed to share its historic success with record bookings of 33,000 cars in less than a month and retail delivery of over 1,000 units in a single day. I’m confident that Hyundai VENUE will create new milestones making our customers’ life a ‘Happy Life’.”
The Hyundai Venue's prices start at INR 6,50,000* and extend up to INR 11,10,500*.