Harley Davidson continues to be India's largest selling premium motorcycle brand

22/12/2016 - 14:36 | ,   | Neelanjan Chakraborty

Harley Davidson recently launched the 2017 range of models in India with ABS standard across the range.

Harley Davidson currently holds a 60 percent market share in the 601 cc and above market in India. The company has been operational in India since 2010 and has been a market leader for the sixth consecutive year.

Harley Davidson MY17 line-up
Harley Davidson has a 60 percent share in the 601+ cc category and has recently launched two new motorcycles in India, Roadster and Road Glide Special

While CBU models have been doing decent business, Harley Davidson India rose to its peaks thanks to the Harley Davidson Street 750. It is the most affordable Harley badged machine in the country and is manufactured locally, with exports.

Mr Vikram Pawah, Managing Director, Harley Davidson India, said

In 2016, we created powerful connections with new riders and strengthened our bond with our existing riders through our customer-led outreach. We are confident that our focused strategy, passion for our brand and progress on key initiatives make us strong and well positioned for India’s dynamic market. With 24 outlets in 21 cities and 60 percent market share, we are looking to take the momentum forward into the years to come

Harley Davidson's Legend on Tour
Harley Davidson's Legend on Tour is a the country's fist of a kind mobile two-wheeler dealership.

With 23 dealerships across the country, Harley Davidson India recently introduced the Roadster and Road Glide Special as a part of their 2017 range. A new Milwaukee Eight engine has also been introduced in their range of tourers.

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