Last year, the Ford Figo 1.4 Ambiente was South Africa’s most purchased variant as per National Association of Automobile Manufacturers of SA (NAAMSA). South Africa's best selling car in 2013 was the VW Polo Vivo, but if sales are classified in order of variants, the Figo 1.4 Ambiente comes first.
Ford managed to sell 12,373 units of the 1.4 Ambiente variant. Filling the second and third slots were the VW Polo Vivo base model and the Volkswagen Polo Comfortline (current version sold in India) respectively.
The Ambiente is the base variant (of three variants) that is priced at 131,500 South African rand (7.5 lakh rupees). Though a base version, it is fitted with dual airbags, ABS+EBD, air-conditioning, and in-car entertainment system with Bluetooth and auxiliary connector. It misses out on driver seat adjustment, foglamps and chrome finished grille.
The Ford Figo is powered by a 1.4L Duratec petrol engine that produces 83 hp and a 1.4L turbo Duratorq diesel engine that churns out 68 hp. Both engines are mated to a 5-speed manual gearbox. Ford offers a 4-year/120,000 km warranty and 5-year corrosion warranty in South Africa.
List of top 10 selling model variants in South Africa in 2013
- Ford Figo 1.4 Ambiente - 12,373
- VW Polo Vivo hatch 1.4 base - 11,937
- VW Polo 1.4 hatch Comfortline - 8,716
- VW Polo Vivo 1.4 Trendline - 7,991
- Toyota Etios hatch 1.5 Xi - 5,599
- Toyota Etios sedan 1.5 Xs - 5,438
- Hyundai i10 1.1 Motion - 5,268
- BMW 3-Series 320i auto - 5,261
- Hyundai i20 1.2 Motion - 5,072
- Hyundai i20 1.4 Fluid - 4,889
Ford India has launched the 2014 Ford Figo with a new ‘Mars Red’ shade and in-car WiFi. The company also showcased the Figo concept, a sub 4 meter sedan at the 2014 Auto Expo. These vehicles are very likely to be exported to Africa in the future.