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Ford has just world premiered their new global concept car. Called the Ford Figo Concept, its a new compact, sub-4 meter sedan with design inferences coming from the Ford Ka Concept which was unveiled in Brazil not long ago. Ford mentions in their press release that the car will “meet the needs of the competitive B segment in India”.

Ford Figo Concept press shot rear quarter

Speaking about its design, Ford says that the car was put through “hundreds of hours” of wind-tunnel testing to improve aerodynamics and reduce wind noise. Engineers have tweaked the aerodynamics in the interest of fuel efficiency, says the company.

Ford does not detail about the car’s engine or features. For now, we know that the Figo Concept sports electrically adjustable power-fold mirrors. Detailing more about these mirrors, Ford says they have flexible architecture preventing them from breaking.

Inside, the Figo Concept will come with “innovative stowage spaces” and a multimedia system allowing owners to store, mount and charge mobile phones, MP3 devices and sat-nav systems.

Ford Figo Concept press shot

Ford India President Nigel Harris said -

Consumers are more demanding than ever, wanting and expecting more from their cars, even if they are first time buyers. They expect and demand great fuel efficiency and low cost-of-ownership from the initial price throughout the life of the vehicle. The Ford Figo Concept offers all of this, and more, with sophistication, fresh design, world-class quality, a roomy interior, and innovative smart and safe technology.

Stay tuned to Indian Autos Blog for a detailed image gallery.

Ford Figo Concept Image Gallery

Ford Figo Concept – Press Release

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I'm the assistant editor of IAB, a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

  • Rajiv

    A fresh and beautiful design! No doubt, it will be fun to drive too! One more option to the customer after the Amaze & Grand i10 sedans.

  • Deepak Chablani

    The front fascia is well done while the rear is a let down. But then, you just cannot trust Ford with their operations in India.

    As per initial impressions and looking at the overall package, the Tata Zest looks ahead of others in the range, Amaze, Dzire and others ….

  • Sridhar Rao

    Very nice and stylish. This segment, which was created by Tata, is hotting up nicely. Maruti Dezire and Honda Amaze gets a new competitor.

    • Prady

      True, but everybody else is cashing on it….hope TATA wakes-up.

  • Prady

    Figo badging shows, this is the New Figo which replaces the Hatch Figo. This certainly looks better than the rest or available in the market….could have been even better if…The rear number plate could have been on the boot lid like Ford Fusion. This one seems to be a cost saving exercise and a compromise.

  • Partha Ghosh

    This S4M segment is really hotting up……

  • Charan

    Great News for Indian Auto Industry. Now we have so much Competition in 4m Sedan. Customers can choose between
    Dzire. Amaze, Zest, Ford 4m Sedan and upcoming Grand i10 Sedan,
    Serious warning to Ford EcoSport. Get you Act and Deliver the Ecosport or you will have competition from Hyundai 4m SUV, Chevy 4m SUV, Maruti Suzuki 4m SUV, Tata 4m SUV and Mahindra 4m SUV.