Benelli Imperiale 400 secures 352 bookings – Report

23/10/2019 - 19:00 | ,   | Suvil Susvirkar

Benelli India has high hopes from the Imperiale 400, and the retro-style motorcycle seems to have hit the right spot in our market. A report from Financial Express claims that the newly launched product from Benelli has already secured 352 reservations since bookings commenced last month. The motorcycle was launched in our market yesterday (22 October 2019) at an ex-showroom (India) price tag of INR 1.69 lakh.

Benelli Imperiale 400 Promotional Video Feature Im
The Benelli Imperiale 400 hwas launched in India at INR 1.69 lakh (ex-showroom India).

Also Read: Production-ready 2020 Benelli Leoncino 800 spotted

The Benelli Imperiale 400 rivals the Royal Enfield Classic 350 (INR 1.54 lakh*), Jawa Classic (INR 1.73 lakh*) and Jawa Forty-Two (INR 1.64 lakh*). Do note that while its rivals are available in two options – single-channel ABS and dual-channel ABS – the Imperiale 400 is only sold in dual-channel ABS form. Benelli India has NOT indicated at a single-channel ABS variant of the Imperiale 400.

Bookings for the Imperiale are open through the company’s website and dealerships for a token amount of INR 4,000. Buyers can opt between three colour options – Red, Silver and Black. The retro-style motorcycle is backed by a 'three-Year/Unlimited Kilometre Warranty as Standard'. Benelli is also offering complimentary service for the first two-years and an Annual Maintenance Contract with the Imperiale 400.

To give you a recap, the Imperiale 400 gets a 373.5 cc, single-cylinder, four-stroke, air-cooled, SOHC engine with electronic fuel injection. The motor, which is currently BS-IV compliant, delivers 21 PS of maximum power at 5,500 rpm and a peak torque of 29 Nm at 4,500 rpm. The single-cylinder mill is paired to a five-speed gearbox.

In comparison, the Royal Enfield makes 20.1 PS and 28 Nm while the Jawa motorcycles pump out 27.4 PS and 28 Nm.

Built around a double-cradle frame, the Imperiale 400 uses budget-friendly hardware that comprises 41 mm telescopic front forks, preload-adjustable dual rear spring, halogen headlight and a semi-digital instrument console. Braking setup includes a 300 mm disc at the front and a 240 mm disc at the back. Safety net, as mentioned above, comprises dual-channel ABS.

Benelli Imperiale 400 press image headlight
Benelli opted to launch the Imperiale 400 with a BS-IV compliant engine. The BS-VI model will be launched by March 2020.

Also Read: 2020 Benelli 302S launched in the USA

In other updates, Benelli also launched the quarter-litre version of the Leoncino in the Indian market earlier this month. The Benelli Leoncino 250, with its premium hardware specifications, retails at INR 2.5 lakh*. The next Benelli product to arrive in our market could be the TRK 251 adventure tourer.

*Ex-showroom Delhi


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