Benelli Imperiale 400 bookings cross 1,200 units

30/10/2019 - 14:00 | ,   | Suvil Susvirkar

The newly launched Benelli Imperiale 400 continues to garner more bookings. Benelli India has confirmed to Indian Autos Blog that the retro-style motorcycle has received over 1,200 bookings now. The company had started the booking process in September this year and conducted the launch in October at an ex-showroom (India) price tag of INR 1.69 lakh. Deliveries of the Imperiale 400 have commenced.

Benelli Imperiale 400 press image headlight
Benelli India has confirmed to Indian Autos Blog that the Imperiale 400 has received over 1,200 bookings till now (30 October 2019).

Also Read: Benelli Imperiale 400 vs. Royal Enfield Classic 350 vs. Jawa Classic - Spec Comparo

Benelli India hopes to record large volumes with the Imperiale 400. The new product from the Chinese-owned Italian brand occupies the Royal Enfield dominated territory. The Imperiale 400 sits between the Royal Enfield Classic 350 (INR 1.54 lakh*) and the Classic 500 (INR 1.89 lakh*). The Benelli product also rivals the Jawa Forty-Two (INR 1.64 lakh*) and the Jawa Classic (INR 1.73 lakh*).

The bookings for the Imperiale 400 are open, and interested buyers can reserve on through the company’s website or at a dealership near them for INR 4,000.

Benelli India managed to keep the price competitive by opting for budget-friendly hardware specifications such as 41 mm conventional telescopic forks at the front, preload adjustable dual springs at the back, a halogen headlight and a semi-digital instrument console. However, the company has not compromised on the safety front, and the Imperiale 400 comes with disc brakes on both wheels and a dual-channel ABS as standard. The Imperiale 400 is available in three colour options – Red, Silver and Black.

In terms of performance, the Imperiale 400 uses a BS-IV compliant 373.5 cc single-cylinder, air-cooled, SOHC engine with an electronic fuel injection system that makes 21 PS of peak power at 5,500 rpm and 29 Nm of maximum torque at 4,500 rpm. The single-cylinder mill is linked to a five-speed gearbox. The BS-VI version should arrive in early 2020.

The power and torque output numbers on the Imperiale 400 (21 PS/29 Nm) are marginally higher than the Classic 350 (20.1 PS/28 Nm). The liquid-cooled motor on the Jawa duo (27.4 PS/28 Nm) packs more power than the Imperiale 400 and the Classic 350.

Benelli Imperiale 400 Promotional Video Feature Im
The Benelli Imperiale 400 is available at INR 1.69 lakh (ex-showroom India), which puts it between the Royal Enfield Classic 350 (INR 1.54 lakh*) and the Classic 500 (INR 1.89 lakh*).

Also Read: 2020 Benelli 302S to be launched in India soon

The new Benelli Imperiale 400 comes with a three-Year/unlimited-kilometre warranty as standard. Complimentary service for the first two-years and an Annual Maintenance Contract with the Imperiale aim to enhance the ownership experience.

*Ex-showroom Delhi

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