How does a company ensure that its cars don't catch a "cheap car" stigma when they want it to ply segments that are mainly for first time car buyers and have a small framework? In today's..
Back in 2009, Renault-Nissan entered into a partnership with Bajaj to bring out a Tata Nano rival. The idea was that Bajaj would develop a low cost car and Renault Nissan would sell it under their..
Come Jan 3rd 2012, Bajaj would be hoping to recreate the magic Tata Motors created at the launch of the Nano a few years back. For the first time in 8 decades, Bajaj will present a car for the Indian..
A report on India Today has provided some important details on production version of the Bajaj Lite/ULC, a passenger vehicle that will be unveiled before the Auto Expo. In media interviews, Bajaj..
On the sidelines of the Quarter 1 results announcement in Pune today morning, Rajiv Bajaj, MD of Bajaj Auto told reporters that the much-hyped ULC-based four-wheeler will be an exhibit at the Auto..
Bajaj will bring out a load carrier on the ULC platform next year, Financial Chronicle has reported. Quoting the chairman of Bajaj Auto Limited, it adds Bajaj will sell the load carrier variant while..
I have driven the prototype of this vehicle. Ours is a four-wheeler, not a car; it’s too soon for any details on price and volumes.
Rajiv Bajaj, MD of Bajaj Auto tells India Knowledge@Wharton in an i..
We scratched our heads when Rajiv Bajaj said "I am repeatedly telling you that we are developing a four-wheeler (ultra low-cost car) and not a car. There is a lot of difference between a four-wheeler..
