How do you wipe the "cheap" stigma off inexpensive cars? - Bumper To Bumper

14/03/2012 - 12:00 | ,  ,  ,  ,   | Shrawan Raja

How does a company ensure that its cars don't catch a "cheap car" stigma when they want it to ply segments that are mainly for first time car buyers and have a small framework?

In today's Bumper To Bumper video, this is my discussion. I've provided a couple of ideas, and I'd love to know your thoughts on this topic.

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