Although the automotive industry is only second to the IT industry in terms of innovation, there are very few days in history that were game changing or path defining. One such day will come to us in the coming two months.
Speaking on the sidelines of the Geneva Motor Show, Daimler chief Dieter Zetsche has confirmed that the all-new Mercedes S Class will be revealed in Hamburg on the 15th of May. If it is just a product launch, then why do you need to mark your calendar?
That's because it is not just a product launch. The all-new Mercedes S Class signifies an important step for the whole automotive community. The S Class has been the gold standard for all-things-automotive for seven decades. Most of the technology and features that you see in your car debuted on the Mercedes S Class.
In fact, the S Class is referred to as the crystal ball of automotive market. If you want to see the future, you have to drive and experience the S Class.
The Stuttgart based automaker has previewed the sultry design of the 2014 Mercedes S Class via the Concept Aesthetics S at the 2012 Paris Motor Show. The all-new Mercedes S Class (codenamed W222) has been under development since 2008. We have already brought you some very exquisite and intricate details of the W222/V222 such as –
Being Mercedes’ flagship product, the automaker has no other option but to make sure that the new car is a benchmark in its segment.
Mercedes is banking very heavily on the success of the new S Class to regain its numero uno position in the luxury car market by 2020. With the demise of the Maybach brand, Mercedes intends to diversify the S Class portfolio by offering seven different body styles. After its unveil in May, the Mercedes S Class will hit production lines in September.