Haven’t you watched the refreshed VW Polo ad for 2013 yet?
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
VW India had refreshed the Polo and Vento a few months ago and bestowed the duo with extra gadgetry.
[Can’t watch the video? Head to Youtube]
VW India had always come up with interesting advertisements, be it in print or visual media. Here is ze Germans’ 2013 TV commercial which promotes the refreshed Polo by highlighting the Bluetooth audio streaming feature. And as usual, the new TVC gets many brownie points for its sense of humor.
The refreshed Polo is visually enhanced by smoked headlamps and new alloy wheels. Inside is where things get better as the German hatchback comes with leather wrapped steering wheel, handbrake lever and gear knob.
The VW Polo gets tech savvy with Bluetooth connectivity, new music system with USB compatibility and speed sensing volume control, and a multi functional steering wheel.
VW slipped in the refreshes without a huge price increase, making the Polo a better value for money car. Polo sales have stagnated in 2012 and the company is banking on new variant launches to boost numbers this year.
Now that the new Polo ad is out, we wonder what VW is going to do with the new Vento ad!