Huge debates rage on in every aspect of the new Land Rover Defender’s development


Shrawan Raja, I'm the Founder & CEO of I love teamwork and talking about cars.

Land Rover’s global brand director Jonathan Edwards gave away interesting revelations on the 2015 Land Rover Defender to MSN Cars at the launch of the Freelander2 facelift in Canada a few days back.

Land Rover DC100 Concept

Edwards forecasts the global market for SUV models to be 20 million units a year. The ‘utility’ section of the SUV market is predicted to contribute 6 million units of those sales. A scan of Land Rover’s product plan for the rest of the decade was leaked by Daily Mail last month revealing Land Rover’s three-pronged classification, Utility, Luxury and Leisure, for its entire stable.

Edwards said LR sold just 16,000 units of the Defender last year, a heritage model that will be replaced in the next few years by a compact model that borrows design cues from the DC100 Concept shown at Frankfurt last year. He explained that the task of replacing a model having such a huge legacy is like relaunching Mini. The product development team finds idea management a big task to handle as debates rage on for even minor aspects.

It was reported in the media this year that the successor to the Defender would be produced in India at a new factory and shipped out to global markets, a vice-versa of the strategy followed usually by luxury car brands. A factory is coming up in Changshu, China that is expected to cater to the demand for the Defender and its variants.

The two goals of the company is to grow in emerging markets and reduce Land Rover’s overall CO2 emissions. Edwards hoped that the company would retain the ‘Defender’ name as that’s another topic that’s being debated within the company.

The Defender may not look exactly like the DC100 concept when it lands in dealerships in 2015. According to him, the concept was an “ideas generator” and demonstration of how the project could shape up.

[Source –]

Contribute to IAB
Submit Spyshots & get Bragging rights! Click Here
Custom Mods on your ride? Get it featured on IAB Submit

Land Rover Defender News & Updates

Land Rover Defender wallpaper

Next-gen Land Rover Defender concept could debut next year – Report

Land Rover Defender Adventure Edition front three quarter at the 2015 Geneva Motor Show

Land Rover shelves plan to build the mini Defender in India – Report

Land Rover Defender wallpaper

2019 Land Rover Defender to be more advanced than the Discovery – Report

2017 Land Rover Defender rendering side

Next-gen 2019 Land Rover Defender already undergoing road-tests

Land Rover Defender Adventure Edition front three quarter at the 2015 Geneva Motor Show

Chemicals tycoon could invest in Land Rover Defender

2019 Land Rover Defender 3-door Heritage

2019 Land Rover Defender – Rendering