Live - Maruti Suzuki showcases XA Alpha Concept [updated]

05/01/2012 - 04:00 | ,  ,  ,   | Shrawan Raja

Ertiga MPV launch on January 6; Compact SUV, XA Alpha also on view

Pallete, SX4 hatch, Solio, MR Wagon part of displays beside the other cars in the MSIL lineup

Shinzo Nakanishi says Swift was awarded Indian COTY last night

"We will venture into utility vehicles for existing customers and new customers."

Expand K Series petrol engine

Concept XA alpha - "the wild urban" -  young customers will love the muscular look and off-roading capability but want compactness - this concept showcases the unique rapport between Maruti and Suzuki.

Mr IV Rao -

Creating the concept is an enthralling experience. Concept for Indian youth, vehicle that captures the attitude of the user who want different and unique product - they want to have fun, celebrate life like adventure - we conducted extensive surveys in major cities and talked to this breed - the concept is thus compact, refined and personal.

We explored theme of Indian wrestling in designing the concept - old traditional martial art - explored in several directions - captures the true spirit of the martial art - sturdy and rugged looking - graphical treatment around the interlocking - headlamps inspired from eagle eyes - Lava red color is derived from the aura of Indian wrestling.

This is only a concept - customer response depends on whether it will go to production - this is made in the studio and still working on details - 5 MSIL designers - worked for 9 months with Suzuki in Japan to design it.

Concept is 4m long, 1.9m wide and 1.6m tall with a wheelbase of 2.5m.

Suzuki Solio, MR Wagon, Palette, Omni and Eeco concepts

Can't see slideshow above? Head over to Auto Expo 2012 Maruti Suzuki Flickr page.

Maruti Ertiga News & Updates

More from Maruti Suzuki

Featured Stories