IAB Report - Tata Zest's Auto Expo-spec body kit could be offered as a special edition

16/07/2014 - 14:08 | ,  ,   | Nithyanandh K

The Tata Zest will get launched next month to mark a new chapter in the company's history. The sub-4 metre sedan will fight it out to put Tata Motors back on the minds of personal car owners, with best sellers Maruti Swift, Honda Amaze and the Hyundai Xcent being main competitors.

Tata Zest customized Auto Expo front quarter
The customized Zest at the Expo was finished in a matte grey exterior color with red accents.

When quizzed about the possibility of introducing the kitted-out Tata Zest displayed at the Auto Expo, Pratap Bose, head of design at Tata Motors, told Indian Autos Blog on the sidelines of the Zest media drive program that it could be offered at a future stage as a special edition.

Read our test drive, review of the Tata Zest petrol and diesel.

Bose added that the sporty body kit which includes aggressive bumper extensions, side skirts, 16-inch alloy wheels and contrast red underlining to the grille and ORVMs would be optional future accessories.

Tata Bolt customized Auto Expo side
Tata could offer the body kit in a special edition or as accessories at a later stage.

It is to be noted that the Tata Bolt hatchback with similar customized elements was showcased alongside the kitted-up Zest at the Auto Expo.

In all respects, the Zest and the Bolt are leaps ahead of existing Tata cars. Augmenting personalization options such as the body kits could attract a lot more younger buyers to dealerships.

Tata Zest with body kit - Image Gallery

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