Tata Motors - Aria launch not during August

23/07/2010 - 11:48 | ,  ,  ,  ,   | Shrawan Raja

Tata Aria

Contrary to what other websites and forums have been reporting, Tata Motors' corporate communication team today cleared the air by playing down reports of  Aria arriving next month. The Tata Aria is a crossover which debuted as the Xover concept in Geneva back in 2005. At the Auto Expo in January this year, Tata showcased the production model and said it will launch it during the course of this year.

We contacted the corporate communications wing of Tata Motors, and this is what they shared -

The launch date for the Aria is not set. The 3rd week of August is too early. We had said earlier that the vehicle will come during the second quarter of this year. The Aria is something big for Tata Motors as it is one of our next generation cars. We'll get to know about its launch in advance. It certainly won't happen in August.

Going by the level of equipment on-board the vehicle, the Aria is going to raise eyebrows in Europe and possibly America if it ever lands there. 3D surround sound, in-dash built in GPS, infotainment system, multifunctional steering wheel, dual air conditioning with automatic climate control and cruise control, 6 airbags and ESP are some of the features you can buy the Aria with

Powered by a 2.2-liter CRDI engine that performs duty on the Safari and Sumo Grande, the vehicle is endowed with a 4X4 system with an all-wheel drive with torque on demand which according to the terrain, senses and distributes drive.

The Tata Aria is expected to be priced between 12 and 15 lakh rupees.

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