Aims to increase market share in the petrol segment as well.
Around 30-35 percent of Tata Indigos and Indicas are registered as Taxis in India. In its heyday, the Tata Sumo was also the default choice in the fleet segment for a reliable MUV. However, going forth, Tata says it will focus only on the private consumer, and that its future products wouldn't be catering to the 'taxi' market.
The Indian car maker plans to launch two new products every year, and aspires to be among the top three brands in the country.
The first round of products like the Zest and Bolt are aimed only at the private buyer, thanks to their modern styling, well appointed interior, a good feature list and availability of a petrol engine. In fact, Tata officials told Indian Autos Blog that over 50 percent of the Zest's customers opted for the petrol variants.
Going forth, Tata Motors plans to launch replacements for the Indica and Indigo eCS this year. The new cars, codenamed Kite, have been spotted on test routinely and suggest an all-new design approach. Reports also indicate that these cars will come powered by a new 1.05-liter three-cylinder diesel engine.
Next up after the Kite twins, Tata is expected to launch the Nexon compact SUV, a concept of which was shown at the Auto Expo last year.
[Source - BusinessStandard]