The Tata ADD Venture Concept showcased at the Auto Expo is for the "young, fun loving, technology-driven, active customer", says Tata. Apart from the funky exteriors, the interiors are inspired by a "café lounge with flexible seating".
If you think thats marketing talk, wait till you hear about the concept's "Integrated hot drinks machine"! Further funkiness is found in the side and front center stacks which come with internet enabled iPads. Other features include a roof mounted dual AC, butterfly windows, sunroof, cool box and a CD/MP3 music system.
The ADD concept is based on the Venture van. It is even powered by the same 1,405 cc engine that develops 71 PS @ 4,500 rpm and 135 Nm @ 2,500 rpm matched to a five-speed transmission. It measures 3.95 m long, 1.56 m wide and 1.87 m tall, weighing in at 2.05 tonnes. It is shod with 14-inch alloy wheels and the drive is transferred to the rear wheels.
Tata ADD Venture Concept at Auto Expo 2014 - Image Gallery
Tata ADD Venture Concept Press Release
[Can’t see the press release here? Head to Slideshare]