New Swift Dzire patronized by the commercial segment in International markets

27/07/2012 - 09:30 | ,   | Shoeb Kalania

One of the leading names in Oman in the field of car rentals, Taurus, has found the new Suzuki Swift Dzire to be the perfect workhorse. They have added a huge fleet of new Suzuki Swift Dzire models, which was launched in Oman in early July.

Maruti Swift Dzire rear view Mumbai launch

"We are the first to take a huge fleet of the all new Swift D'zire as we found it to be a very practical and highly cost effective car in the entry sedan segment of cars, making it most suitable for Rent-a-Car operators like us," said Mr. Jinesh Dharamsey, Chairman of the JD Group.

Mr. Sandeep Mehta, General Manager of Taurus Rent-a-car has said that the new Dzire is a value for money product, is loaded with features and has a very nice fit and finish in the interior as well. He asserted that the styling is very modern and has a youthful vibe to it and that customers would love to drive around in this car.

The Swift Dzire brand has given the taxi operators a reason to smile in India, ever since the old Swift platform model was relaunched as the Dzire Tour specifically for this market segment.

Even after the new Dzire was launched, instead of discontinuing the old model, Maruti stripped off some of the unnecessary features and rebranded it as the Dzire Tour, offering the commercial segment a true value for money product backed by the vast Maruti Suzuki after-sales network.


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