Royal Enfield could go slow on production due to tepid sales - Report

11/01/2019 - 13:13 | ,   | Suvil Susvirkar

The steep hike in prices due to increased insurance rates, ABS upgrade costs and the return of Jawa motorcycles are troubling Royal Enfield as the sales witnessed negative growth in November and December 2018. Sales in November witnessed a fall of 6 per cent while the number tumbled further (13 per cent) last month. The company sold 58,278 units (both domestic and global) in December 2018 as against 66,968 units during the corresponding month in 2017.

Royal Enfield Classic 350 Rear Disc Brake Gunmetal
Royal Enfield is expected to produce around 8.75 lakh vehicles in the fiscal year, 75,000 less than the FY19 target.

Also read: Royal Enfield Bullet 500 ABS launched at INR 1,86,961

Lukewarm sales have resulted in an increase in the inventory of select models, which may force the Chennai-based two-wheeler brand to cut production. A report from Financial Express states that the management had cut the full-year (FY19) production guidance by 25,000 units — from 9.5 lakh to 9.25 lakh — in November due to the labour strike at its Tamil Nadu facility. The report adds that the company could be considering cutting the output further by about 50,000 units this fiscal.

The waiting period for the Classic 350, Royal Enfield’s highest selling motorcycle, has come down from approximately seven weeks in 2016 to almost immediately. A Royal Enfield dealer told the publication:

There is no need for an advanced booking now. Customers can come and make their purchase as the bikes are readily available.

Royal Enfield Classic Signals - Front
Royal Enfield witnessed a 6 per cent fall in sales in November. The number tumbled further in December to 13 per cent.

Also read: Upcoming motorcycles in 2019, Part 2 - Suzuki Gixxer 250, Royal Enfield Bullet Trials…

In other updates, Royal Enfield’s president, Rudratej Singh has resigned. His departure comes at a crucial time as Royal Enfield is preparing to upgrade its existing products, and adding new variants with the BS-VI emission norms in 2020.


You might also like