At the key handover ceremony for the first 14 Fluence customers, who are also India's first Renault's second innings customers, the TV commercial highlighting the car's design was aired to auto journalists. It's pretty hard to stand out today with so many cars and TV ads. The safe bet is going with what the car does best. In the Fluence's case it is unmistakably the French design touches.
An instantly recognizable ad signature is hugely important, especially for a rookie like Renault (in India) if it wants to establish a connection with viewers. We don't get the feeling that the Fluence is a premium vehicle watching this ad. But that's not necessarily a bad thing.
Renault told us that over 1,000 test drives have been booked at the 14 functioning dealerships. 240 cars will be delivered by the end of this month. Black and white have been the pick of the colors and 90% of the cars booked is diesel.
