After a successful launch of the Nissan Sunny in India, Nissan is contemplating on exporting the midsize sedan to various countries. The company has already placed its orders for UK and Spain. Now, Nissan is looking forward to export the Sunny to West Asia and Africa from their Chennai plant.
Most of the exports would happen from their 2,00,000 capacity plant in Oragadam near Chennai. The idea is to develop that plant as a global supply chain management hub that will export cars to the many overseas countries.
There is definitely a strong case to export the Sunny sedan in many countries. So called as the ‘Global Sedan’, the Nissan Sunny can be easily customized to meet any requirement of any market. Being a successful product in USA and China – two major automotive markets – the Sunny will be well accepted in any market in the world.
Having said that, Nissan is also focusing on the domestic market.
Nissan has realized that the only chink in the armor is the lack of dealerships and service centers in India. The company is planning to expand its dealer networks to 60 members by next year from the current 45. By 2013, the carmaker plans to take it up to 100. This dealership network will come in real handy for the future products of Nissan India such as the NV200 MPV and a proposed small car in the future.
We expect Nissan to launch the diesel Sunny in the last quarter of 2011 and price it at around 75-80k over the petrol.
[Source - EconomicTimes.IndiaTimes.com]