Report - Nissan turns its focus towards a sub-4metre sedan

13/02/2014 - 14:51 | ,   | Karthik H

The latest brand to jump onto the sub-4metre sedan bandwagon is Nissan as its corporate vice president for India, Africa and West Asia, Toru Hasegawa, says that the company will "focus on the segment".

Nissan Friend-ME concept side profile left live
Nissan has announced that it will focus on the sub-4metre sedan segment going forward.

A Business Standard report quotes Hasegawa and says that by 2016-17, Nissan envisions being a strong force in the Indian market by focusing on the light SUV as well as the sub-4meter sedan segments. Nissan's only sedan, the Sunny, is over 4m long, while the Terrano is a larger vehicle positioned in the upper C segment.

By 2016, Nissan's mid-term plan, the "Nissan Power 88", aims to deliver 8 percent share in the global market and 8 percent consolidated profit margins. Nissan also has a plan of achieving 10 percent market share in India in 3-4 years, from its current market share of 1.1 percent.

Datsun Go production begins in Chennai
Datsun's performance as a brand would be crucial for Nissan to go anywhere near the 10 percent market share target in India in 3-4 years.

An important part of achieving this target would be the success of the Datsun brand as it hopes to take on the sub-compact car market with the Datsun Go and create a new sub-4metre MPV segment with the Go+. All announced or previewed Datsun products are under 4m long.

Datsun had also displayed a small crossover concept vehicle, the Datsun redi-Go, at the recently concluded Auto Expo 2014. The redi-Go, the company had announced, would be a precursor to a model that would be slotted below the Datsun Go.

Datsun Redi-Go at Auto Expo 2014
The Datsun redi-Go was a precursor to a compact crossover style vehicle below the Go.

The previous years have seen a spurt of launches in the sub-4metre segment, including the Honda Amaze, Mahindra Quanto and Ford EcoSport. More cars are lined up, as the Auto Expo 2014 revealed, like the Hyundai Xcent sedan - launching in March - Ford Figo sedan, Tata Zest, Chevrolet Adra, Fiat Avventura, Tata Nexon and VW Taigun to name a few.

[Source - Business Standard]

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