Nissan issued a press release stating their hatchback Micra, which will be launched next month, has found a 1,000 takers merely four weeks after bookings opened. 1049 pre-order bookings were registered, most of them in Delhi with Bangalore, Ahmedabad, Mumbai and Chennai following closely behind.
With just 11 outlets, a 1,000 bookings is a tremendous achievement. Bear in mind that people have options like i10, Swift, Indica and Beat, which come from more reputed companies in India.
Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India -
We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.
The issued press release also mentions that the Nissan Micra will be launched nation-wide on the 14th of next month
|Nissan Micra crosses over 1000 confirmed pre-order bookings in 4 weeks
· Pre-order bookings commenced in the last week of May 2010
· A jump of 40% seen in the last week owing to teaser ad campaign featuring Ranbir Kapoor and sustained dealer efforts
· New Nissan Micra to be launched nationwide on July 14, 2010
Chennai/Mumbai, June 22, 2010: Nissan Motor India Private Ltd (NMIPL) today announced that the pre-order bookings of the soon to be launched Nissan Micra has crossed 1000 in just four weeks since the bookings began at the company showrooms from last week of May 2010.
Nissan Micra has so far clocked 1049 pre-order bookings until closing hours of June 21, 2010. In the cities, Delhi leads the race closely followed by Bangalore, Ahmedabad, Mumbai and Chennai amongst others.
Mr. Kiminobu Tokuyama, MD & CEO, Nissan Motor India says, “We are delighted with this encouraging initial response. With the launch of the new Nissan Micra next month, Nissan will begin an exciting journey in India aiming to provide Indian customers with a full range of products and services. We are confident that this booking trend will continue to improve as we move closer to the start of sales by middle of July 2010.”
Says Abhijeet Pandit, Vice President –Sales & Marketing, Hover Automotive India, “We are overwhelmed with the response received on the bookings for the new Nissan Micra and it has already exceeded our expectations. This is very encouraging and we thank the customers for the appreciation and the enthusiasm shown to purchase the Micra. It is also heartening to note that our exercise of announcing Ranbir Kapoor as our brand ambassador has yielded good results and we have seen a jump of nearly 40% since the teaser campaign went on air from June 10, 2010. This is just the beginning but I would like to thank the sustained efforts of our dealer partners for this achievement.”
Nissan launched their multi-media teaser campaign (print, digital, radio and TV) featuring Ranbir Kapoor from June 10, 2010. The all New Nissan Micra is born out of the need of simplying city chaos. With a mix of convenience and high performance features, the Micra stands for simpler city driving and thereby better living.
The new Nissan Micra has created an unprecedented amount of euphoria and attention. The teaser ad campaign featuring Ranbir Kapoor has already created a good amount of awareness and recall and has had a far-reaching impact with the customers.
The new Nissan Micra will be launched nationwide on July 14, 2010.